Terms of service

Attention asks the AI answer engines (ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews) questions you choose, records their answers, and measures whether your business was named. Depending on your plan it also publishes structured data, updates your website, and writes blog drafts for your approval.

You are responsible for what happens under your account and for keeping your password to yourself. Tell us promptly if you think someone else has access.

You must have the right to act for every business you add. Adding a business you do not represent, in order to publish content to its website or to audit it as a prospect, is a breach of these terms.

Plans are billed monthly in advance and renew automatically until you cancel. Pay for a year up front and save 20% on every plan. Prices are in US dollars and exclude any tax you may owe.

You can cancel at any time and keep access until the end of the period you have paid for. We do not refund part-months, because the measurement for that month has already been run and paid for on your behalf.

If a payment fails we will keep trying and will not switch off your monitoring immediately. Losing a week of measurement is not recoverable, and we would rather chase the card.

Each plan includes a stated number of businesses, tracked searches, scheduled audits and blog drafts. These are enforced rather than advisory. If you exceed a limit, the service will decline the addition and tell you which limit you reached. It will not silently bill you more.

If you move to a lower plan, what you already have stays: existing businesses, searches and published content are not deleted. You will not be able to add more until you are back under the new plan's limits.

Anything Attention writes for you, whether structured data, page content or blog drafts, is generated only from facts on your own business record and your own website. It does not invent reviews, prices, credentials or results, and it is checked against rules that flag claims a business should not make about itself.

Content intended for your website stays in draft until you publish or approve it. Certain features you enable can send configured messages or publish an item after a client approval. You are responsible for what appears on your website and for the messages sent through your connected accounts, and you should read everything, particularly in regulated fields, where a sentence can carry obligations we cannot judge for you. Generated text is not legal, medical or financial advice.

Content published to your website is yours. You can take it down at any time, from within the product or by removing it yourself.

Everything published under your business's name, on a website we host for you, in a blog post, on a social account you connected, or in a text or email sent to your customers, is your advertising, and you are the advertiser of record for it. That means the rules of your profession and your state apply to it as if you had written it yourself: a state bar's advertising rules for a law firm, a medical board's and the FTC's for a clinic or medspa, and consumer-protection law for everyone.

We help. Generated copy is screened against the claims those regulators most often act on, regulated sites carry the notices they commonly require, and nothing goes live without your approval. But we are not your compliance counsel and cannot be: whether a particular sentence is permitted for your license, in your state, is a judgment only you or your adviser can make. If a regulator, a competitor or a customer takes issue with something published on your behalf, that is a matter between you and them, and you agree to hold us harmless for content you approved.

The product can email or text your customers for you: an automatic reply to an inquiry, a text when someone writes after hours, a request for a review. Texts go only to numbers whose owners ticked the consent box on your site's form, and we keep the time, the wording they saw and the address they wrote from as the record of that consent. Every message carries a way to stop, and a number that says STOP is never texted again. Sending is capped per person and per day so that a mistake, or someone abusing your form, cannot become a flood.

You may not use these features to message anyone who did not contact you through the site, and you are responsible for what your own templates say.

We report what the engines actually said, verbatim. We do not control those engines, their models change without notice, and their answers vary between runs and between people. We therefore promise accurate measurement, not a particular result.

Nobody can guarantee that an AI assistant will recommend a business, and we do not. If you are told otherwise by anyone selling this category of product, that is a claim worth being sceptical of. Your plan includes control searches, measured but deliberately never optimized, precisely so you can tell our effect from the market's.

Do not use Attention to publish content that is unlawful, deceptive, or that impersonates another business. Do not attempt to reach data belonging to other customers, or to work around plan limits. We may suspend an account doing any of these, and will say why.

For anything your visitors and customers send you through a site we host — their names, addresses, phone numbers, messages — you are the controller (the business they are dealing with) and Try Attention is your processor. This section is our data processing agreement, and it applies whenever you use the service.

• Instructions. We process that data only to run the service for you: to store it, show it to you and your team, send the messages you configured, and produce the reports you asked for. We do not use it to train models, to build profiles, or for any purpose of our own, and we never sell it.
• Confidentiality and security. Access is limited to the people and systems that need it. Every table is protected by row-level security so that one customer's data is unreachable from another's account; phone numbers and email addresses used for opt-outs are stored only as hashes; secrets are encrypted at rest.
• Sub-processors. We use the providers listed, with their purposes, in our privacy policy. That list is written from what the code actually calls. If we add one that would handle your visitors' data, we will update the list and email you first, and you may object by cancelling.
• Helping you comply. If a visitor asks you what you hold about them, or to delete it, the dashboard lets you see and remove their submissions; if you need our help beyond that, write to us and we will respond within thirty days. We will tell you without undue delay, and within seventy-two hours of confirming it, if we learn of a breach affecting your data.
• Deletion and return. Delete a business or your account and its visitors' data is deleted with it, apart from what the law requires us to keep (for example, records that a text message was consented to). You can export your data at any time before that.

You can cancel or delete your account at any time from the dashboard. Deleting removes your businesses, measurement history and hosted sites. That is immediate and cannot be undone, so export anything you want to keep first.

We can end this agreement if you break these terms, or with reasonable notice if we stop offering the service. If we stop, you will have time to export your data.

The service is provided as it is. To the extent the law allows, our total liability for any claim is limited to what you paid us in the twelve months before it arose, and we are not liable for lost profits or lost business.

If we change these terms in a way that affects you, we will email you before the change takes effect. Continuing to use the service after that means you accept the new terms.

These terms are governed by the laws of the State of Delaware, United States, and its courts have exclusive jurisdiction over any dispute.